Recently I had the pleasure of being invited to deliver my "How to Build and Sustain a Creative Business" to a group of young creative makers on a Gecko Programmes project, that took place in the West Midlands.
My presentation focused on the importance of business or enterprise skills ie good business practise and how this combined with creative output will give Designers and Makers the best chance of having a successful business.
The maker group was provided with my essential business strategy tips for building a foundation for a good working business model.
Summarised here are my top 4 tips for sustaining a creative businesses.
1. Having a brilliant product is not enough, you need to prove your professionalism and be focused on customer relations by creating the right business environment.
2. All experiences good and bad should be briefly analysed and put to good use in the future. Move forward and be determined.
3. Your potential for success will be greater if you provide evidence of good professional business practise in ALL areas of your business.
4. Be a pro-active planner rather than a re-active firefighter, creatively and in business because this is the best way to build a good reputation and customer loyalty.
Including anecdotes about my creative business experiences helped put dull business model essentials into context, this also highlighted how diverse every creative person's journey is and how differences do not matter but how you use each opportunity does.
Are you are a young or struggling creative maker in the West Midland?
If you would like my help one-one, contact me for information about my mentoring service.
Founder of The Bespoke Jewellery Training Company
Creative Business Development Consultant
About the author
Dawn Meaden-Johnson has over 30 years’ experience working in customer facing Creative and Commercial Industries and in Further Education, during which time she has worked extensively with national and international clients.
Dawn is a creative business development consultant and the founder of The Bespoke Jewellery Training Company which provides national one-to-one practical tuition for Jewellers and business enterprise skills training and mentoring for young makers in the West Midlands.
A Silversmith graduate of Birmingham City University School of Jewellery, Dawn still creates jewellery under the brand Dawnstorm which specialises in anodised aluminium jewellery with silver.