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Jewellery Retail: Marketing for Success

Optimising your retail sales potential 

  • Are you capturing and retaining customer loyalty?
  • Have you created an inspirational Brand?
  • Do you think ahead of the next trend?
 Jewellery Retail: Marketing for Success
About the course
This course has been designed to help Jewellery Retailers look at their business with fresh eyes and create a effective strategy for marketing relevant to their on-line or bricks and mortar business.  


An effective marketing strategy has the power to catapult your business towards success and with guidance this course will provide you with essential thought provoking information to help you start marketing your own Retail business.

During the you’ll focus on the basic principles of marketing; identify your place in the market; learn how to identify current and future customer need; creating and using customer relations; methods for making your brand work hard for you and why synergy between customer expectation and your business model is critical.

Course content 

  • The “Unique Selling Point”: Characteristics and your rank in the market place.

  • Customers

  • Diversification

  • Planning

  • The importance of Branding

  • Promotion & planning publicity

  • Social media, blogging and creative story

Tutor |

Date |

Ask about the tutors availability 

Time |

6 Hours

Location |

Jewellery Quarter Conference Centre, Birmingham 18 6LT

Course Fee |

To be advised - Make an enquiry

Simon Rainer has been involved in UK and International jewellery markets for over 25 years. He was Chief Executive of the British Jewellers’ Association (BJA), until its' 2016 merger with the NAG and re-branding as the NAJ (National Association of Jewellers).

During his time at the BJA, Simon was;

- Director of The Responsible Jewellery Council (RJC)

- An Executive Vice President of The World Jewellery Federation (CIBJO)

- An honorary Member of The London Diamond Bourse


In addition he has worked closely with The British Government, Civil Society, Metropolitan Police and the British Standards Institute.


Simon was also one of the founding partners in the UK Jewellery Ethics Committee, and worked extensively with the UK Foreign and Commonwealth Office for reform to the Kimberley Process.


In addition to being an industry ambassador for greater transparency in the jewellery supply chain, he has been a champion of the many benefits of Corporate Social Responsibility and he is the author of many industry papers, and produced both the Jeweller’s Social Responsibility Framework and the extensive Jewellery Retailers Handbook.


In 2014 he received the “Outstanding Contribution to the Industry” award at the UK's prestigious Jewellery Awards.


e:     bespoketraining@virginmedia.com

t:     44 (0) 07703 287640




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