Jewellery Business Mentoring Programs at The Bespoke Jewellery Training Company 03 1061.jp

One-to-one 9 Month Business Mentoring
for Jewellery Graduates

 Case Study | Eleanor Jones Jeweller

Eleanor Jones case study for her mentoring programe experience on The Bespoke Jewellery Training Company's 9 month Mentoring Programmeing testimony case study.jpg

After graduating, I felt a sense of isolation and confusion about my next steps in developing my jewellery business.

 

However, when I enrolled onto the mentoring programme, it gave me a sense of purpose and motivation to continue growing what I loved. 

After the 9 Months of mentoring, I have doubled my Instagram following, set up an online shop, developed my Facebook business, learnt how to invoice and book keep, developed my own collection pieces, developed my packaging, and become more confident in my field. This, in turn, has allowed me to carry out more commissions and sell more of my collection pieces than I ever have before.

 

 

Overall, the mentoring programme was so beneficial to my confidence and my jewellery business’s growth.

 

I would highly recommend it to any postgraduates or people starting to grow an independent jewellery business.

The programme really has been a brilliant kick start to my career!
See below for Eleanor's  full Testimonial

The Jeweller | Eleanor Jones

Eleanor Jones is a recent Graduate of Birmingham City University School of Jewellery. Her studio is based in Bournemouth where she combines the use of hand-made traditional bench skills with the use of CAD technologies to create fine Jewellery using precious metals, diamonds and Gemstones.

Eleanor's Jewellery brand "Jones Jewellery" promotes her unique design aesthetic, informed and  inspired by the geological landscapes and formations near to her studio.  

Instagram @jonesjewellery

Facebook eleanorjonesjewellery

Eleanor Jones | Testimonial

What I needed help with

The one-to-one mentoring sessions Dawn and I had together, covered a wide range of topics regarding starting a new jewellery business. The main area I needed help with was

Expanding my online presence/following to boost sales and growing my brand.

 

Dawn helped me set up manageable checklists in each mentoring session which I needed to carry out to achieve this goal. This really helped with my time management skills, something which I have always struggled with.

 

The checklists Dawn created for me included the following steps;Planning good Instagram content; Understanding my target market and interacting with them; developing my collection pieces; pricing my collection pieces; getting onto other social media platforms (Facebook and Tiktok) and setting up an online shop (Etsy).

 

Dawn gave me advice when I was unsure of how to tackle these tasks and we would discuss why these would benefit my jewellery business.

My real-life negative customer experience

I had a real-life negative experience with a customer during the mentoring programme and Dawn helped me through it. Additionally, Dawn gave me lots of information about the potential customers I may encounter during my career, and how I should approach them and deal with their expectations.

 

I also received lots of advice and help sheets regarding bookkeeping, invoicing and estimates. I was completely overwhelmed by this side of running a jewellery business, however Dawn was a calming and knowledgeable mentor who helped ease me into this area.

 

Dawn’s expertise throughout the mentoring programme was relevant and helpful to myself because she became an independent designer/jeweller after graduating from Birmingham School of Jewellery where I also studied. She then became a tutor at the school for many years and now runs her own bespoke jewellery classes utilizing industry experts. I think Dawn was the perfect person to mentor me as a post graduate due to her vast knowledge in jewellery design, jewellery making and business management.

 

How I benefited from Mentoring

After graduating, I felt a sense of isolation and confusion about my next steps in developing my jewellery business. However, when I enrolled onto the mentoring programme, it gave me a sense of purpose and motivation to continue growing what I loved.

Dawn was encouraging, patient, funny and wise during the entire programme, and went above and beyond her role as a mentor.

After 9 months of mentoring, I have;

  • Doubled my Instagram following

  • Set up an online shop

  • Developed my Facebook business

  • Leared how to invoice and book keep

  • Developed my own collection pieces

  • Developed my packaging

  • Gained a better undertanding of customer expectations

  • Become more confident in my field

  • Carried out more commissions

  • Sold more of my collection pieces than I ever have before

 

During the programme, Dawn sent me lots of documents via email. These ranged from learning documents with lots of information on, to documents with an overview of our most recent mentoring session. Dawn would kindly type up the overview and send it to me after our session had finished. This was incredibly helpful because It allowed me to focus on the mentoring session at hand and then refer back to the notes afterwards.

 

Overall, the mentoring programme was so beneficial to my confidence and my jewellery business’s growth. I would highly recommend it to any postgraduates or people starting to grow an independent jewellery business.

The programme really has been a brilliant kick start to my career!

 

Jewellery Business Mentor

Dawn Meaden-Johnson is the Director and Founder of The Bespoke Jewellery Training Comany and a training consultant with over 25 years industry specific experience.

 

Originally a graduate Silversmith of the prestigious School of Jewellery in Birmingham, Dawn has had variety of experience over her career in different industry roles. After graduating she began a 10 years stint of experience working in retail, marketing and mechandising all for Retail Jewellery giants Signet Group, and most recently almost 10 years as working as short course project manager at the School of Jewellery Birmingham City University (BCU).

She is also contemporary Jeweller who still makes Jewellery by commission on occasion.

Dawn founded The Bespoke Jewellery Training Company in 2014 and her focus and priority is on providing clients with access to professional industry training with some of the most experienced and finest of Britain's Goldsmiths/Jewellers and Industry Specialists.

For the past five years Dawn has been supporting Jewellery Makers with Mentoring for Jewellery Business consultations and in 2018 The Bespoke Jewellery Training Company began supporting The School of Jewellery Birmingham University BCU Graduate award scheme, by providing gratis 9 month Jewellery Business Mentoring programmes to two selected students per year, delivered by Dawn.

 

Mentor | Industry Testimony

Pete Mosley profile.jpg
edit 2014-12-13 14.41.57 Stephen Goldsmi
Stephen M Goldsmith
Tutor & Master Polisher

I have worked with jewellery training consultant Dawn over the last few years both tutoring on her Company's courses and offering training services via their website.

Dawn Meaden-Johnson is a pleasure to work with and incredibly professional in everything that she does.

 

Everything is well-organised and communication is always excellent. I always look forward to working with her as I know it will be a great experience.

Pete Mosely
Tutor & Writer & Creative Coach

Dawn Is one of the most professional Colleague's I deal with in my line of work, always on hand to answer questions via e-mail & responds within minutes, very efficient, she has always bent over backwards to help me.

Dawn gave me the chance to become a course tutor & gave me support & advice when I needed it, if it was not for Dawn I would never have made the leap into teaching!

Very trustworthy and reliable.