
One-to-one Business Mentoring for Jewellers
For Jewellers & Jewellery Graduates

6 or 9 Month Programs
Content is tailored for your business to maximise your success as a Jeweller

WHAT YOU GET
Our Mentoring partnership provides you with advice, support and guidance so that you can make informed decisions about your own Jewellery business.
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An experienced Jewellery Industry mentor, confident and friend
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A series of live 1:1 video meetings and more scheduled to suit you
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Business strategies & content designed to maximize your business potential
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Ideas for diversifying designs to grow your brand and attract customers
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Urgent assistance call time
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Ongoing expert help to develop a new business model or tweak an existing one
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Courses designed to enhance your skills
Who are our Mentoring Programs Designed for
& who can apply?
Anyone who is making Jewellery can apply
Anyone with their own small Jewellery business can apply for our Mentoring Programmes, there is no specific criteria.
For Jewellery Graduates and new Jewellers
Get support to create a successful business model and get guidance on creating a brand that can attract customers. Discover strategies to help you plan so that you can concentrate on creating and discuss design idea diversification to attract new clients.
For Jewellers with an existing business
Get help with strategies and ideas to grow your business and be attractive to customers so that they want to engage with you and your brand. If you feel your business has stalled or you are not sure which step to take next this program is designed specially to offer guidance, motivation and impartial confidential advice from someone who is not a Jeweller competitor.
Limited Availability - Just 10 places per year
Programme content is designed and delivered to you by our Director Dawn Meaden-Johnson.
To fit in with Dawn's availability and to ensure individuals get the mentoring time and content we promise we have to limit applications to 10 per year.
You can join our waiting list if we cannot offer you a place when you ask.

Let all agree designing and creating Jewellery is absolutely the best bit about being a Jeweller.
However there are some really critical Jewellery business aspects that cannot be overlooked if you are serious about maximising the potential for the success of your Jewellery Business.
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A strong business model to use as a platform to work from so that you react quickly and effectively to opportunities.
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Credibility & authenticity. To engage customers you need to be believable - are you?
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Key strategies for Brand Promotion to help you improve sales and customer loyalty.
How can our Mentoring Program help you?
Programme Content Overview
An experienced jewellery industry professional that will listen to your concerns and offer common sense advice.

PROFESSIONAL PERSONA
Get help to create a credible, professional online presence to provide customers with enough confidence to engage in you and your Jewellery product.

SMART THINKING
Get help to be more strategic in business, design, selling and online promotional practice and in other important areas.
- Learn how to maximise what you have and how to build on this to be of better use to your business/brand.

CONFIDENCE
Get a confidential sounding board to discuss and analyse ideas and help you gain confidence making new business decisions and address any existing issues.
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IMPARTIAL ADVICE
Your Mentor is a jewellery industry professional with over 25 years of experience covering Making, Selling, Retail & Merchandising, Industry specific Training & Customer Service.
You get an industry friend who will listen carefully to your plans and ideas, and offer impartial advice in confidence.

TRAINING / COURSES
Bespoke training *courses / solutions calculated to benefit your business and refine your bench skills.
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* Depending on your chosen mentoring programme additional course fees may apply - see below for details.
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Video Meetings
(WhatsApp)
Yes
Qty 4
1.25 Hour Meetings
Email/Tel
Check-In
Yes
Qty 3
You may choose a telephone call instead
Up to 30 minutes
Business
Overview
Yes
Help improving your persona / online presence as a Jeweller & business
Online Course
1:1 Live & Interactive
* Discounted
Yes
Qty 1
How to Sell Jewellery online
- Creating an enticing Website Design & Brand
Practical
Skills
Course
* Discounted
Yes
Qty 1
One-To-one
In-Studio
1-Day Stonesetting or Fine Jewellery Techniques
in Birmingham JQ
*Other locations available small additional fee may apply
Free PDF Business
Resources
Yes
Qty 7
Jewellery Business Mentoring support documents.
Summary of Meetings
Yes
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Email summary of each video meeting.
Emergency Calls
Yes
Qty 3
Office hours only
Mon-Fri 9am-5pm
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Premium Mentoring Program
Programme Fee £930
Video Meetings
(WhatsApp)
Yes
Qty 3
1 Hour Meetings
Email/Tel
Check-In
Yes
Qty 2
You may choose telephone calls instead
Business Overview
Yes
Help improving your persona / online presence as a Jeweller & business
Online Course
1:1 Live & interactive
* Discounted
Yes
Qty 1
How to sell Jewellery online
- Creating an enticing Website Design & Brand
Practical
Skills
Course
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NO
NOT included
Option to buy in later if required.
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Free PDF Business
Resources
Yes
Qty 5
Jewellery Business Mentoring support documents.
Summary of Meetings
Yes
Email summary of each video meeting.
Emergency Calls
Yes
Qty 1
Office hours only
Mon-Fri 9am-5pm
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Mini Mentoring Program
Programme Fee £585
PREMIUM
Mentoring Programme
Duration 9 Months
MINI
Mentoring Programme
Duration 6 Months
WHAT PEOPLE SAY
Feedback
The mentoring I have received from Dawn has been fantastic!
​She really understands the ups and downs of running a jewellery business and what it takes to make yours a success.
Dawn's wealth of knowledge in both the jewellery and jewellery training industries is so rare to find in a business mentor.
It is the combination of practical jewellery skills, contacts within the industry, business expertise along with her lovely manner and friendly approach that make Dawn an ideal choice for anyone looking for a mentor for their jewellery business.
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Sarah M | Jeweller
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After recently completing 9 months of Mentoring I would highly recommend this programme to a Post Graduate or Jeweller starting their own business.

Eleanor Jones | Case Study & Testimonial >>
Interested?
Make an Enquiry here
Apply for a Mentoring Programme
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Advise your details on this form.
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We will email you an information pdf and advise if there are available places.
Mentoring Programme - Additional Information
Video Meeting Arrangements
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All video meeting date sessions including the first one are arranged to suit you. Contact is spaced over the duration of your Mentoring programme with guidance from your Mentor to allow you time to make decisions or action any planning, alongside your normal Jewellery Business practice.
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If you need to rearrange a meeting date you may do so, on the understanding this may extend your programme finish date slightly.
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Video meeting times are generally 10.30am GMT but we can be a little flexible with this.
The last available meeting start time 4pm.
Live video meeting are via WhatsApp.
You will be messaged 5 minutes before your meeting to ensure you are ready and your Mentor will video call you via WhatsApp at the assigned meeting time.
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Programme Payment & Instalments option
payment is required in advanced by BACS Bank Transfer invoice.
Vat is not applicable.
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Instalment Payments
You may pay in three instalments if you wish. If you do this a non-refundable deposit of £200 is your first payment. Your balance payment must be received 7 working days before your session start date/time or your first meeting session with be postponed and re-arranged upon receipt of payment.
Booking Information
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Once you have booked a Mentoring Programme a cancellation fee of £200 will be deducted from your refund if you cancel your Mentoring Programme up to and including 14 days prior to the start of the programme start date once your payment has been received.
Cancellations received within 14 days of the programme start date are not eligible for a refund, however you may rearrange your start date for another date within 3 months of the original date if you wish.
Should we need to cancel your Mentoring programme before the start due to unforeseen circumstances we will refund your payment in full, or proportionally for any sessions we are not able to deliver if a cancellation is unavoidable mid-programme.