TUTOR
Dawn Meaden-Johnson | Jewellery Business Mentor
Contemporary Jeweller &
Director The Bespoke Jewellery Training Co.
Areas of expertise
1. Jewellery Training Consultant
2. Jewellery Business Mentoring for:
Designer Makers, New Jeweller start-ups & Jewellery Graduates
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Mentoring Includes:
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Maker credibility
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Selling online
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Customer Service
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Ideal Clients
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Selling and upselling strategies
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Adding value for Luxury Sales
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Social Media
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Time Management
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Website selling SEO and Keywords
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Costing and Pricing strategies
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3. Contemporary Narrative Jeweller

About
Dawn Meaden-Johnson is the Director of The Bespoke Jewellery Training Company, which she founded in 2014. Dawn began her journey into Jewellery and Silversmithing at the School of Jewellery in Birmingham, where she graduated in the 1980’s. Many years later Dawn returned to the School of Jewellery and managed their short course summer training project for almost 10 years, where she assisted national and international clients with Jewellery training.
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With nearly 30 years of experience in the Jewellery Industry, Dawn has worked in various sectors, including 10 years in Jewellery Retail with Signet Group Ltd (H Samuel), focusing on sales, merchandising/pricing, and customer service. Since 2004, she has expanded her expertise in Jewellery training as a consultant and Jewellery Business Mentor, specialising in Customers, Marketing & SEO.
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Her diverse skill set and experience in both Jewellery Business and as a Contemporary Jeweller allows her to offer comprehensive guidance and mentoring across multiple areas within the Jewellery Industry.
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Dawn has created, exhibited, and sold her own Jewellery nationally , and she occasionally continues to create Contemporary Jewellery.

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Location
ONLINE Live 1:1 only
WHAT PEOPLE SAY
Student Feedback
The mentoring I have received from Dawn has been fantastic!
​She really understands the ups and downs of running a jewellery business and what it takes to make yours a success.
Dawn's wealth of knowledge in both the jewellery and jewellery training industries is so rare to find in a business mentor.
It is the combination of practical jewellery skills, contacts within the industry, business expertise along with her lovely manner and friendly approach that make Dawn an ideal choice for anyone looking for a mentor for their jewellery business.
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Sarah M | Jeweller
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