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How to be a Genuinely Ethical &
Sustainable Jeweller

1-Day Private 1:1 Tuition Course

Also available online live

If you want to create Jewellery that is NOT responsible

- of the Planet
- of People
- of Creatures

This course is YOUR call to action

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Course Description

This course is a powerful call to action If you genuinely care about the impact your Jewellery practise could have on the Environment, People, and the Animal kingdom

To successfully offer Ethical and Sustainable Jewellery to your customers, you need an action plan, and this course provides you with essential guidance from a Goldsmith who has achieved a globally recognised Ethical B-Corp Certification for her small Jewellery brand. Anna did this to support her personal environmental and ethical principles and she is one of very few UK Jewellers who have passed the challenging *B-Corp Ethical Business assessment, to attain the prestigious B-Corp Ethical Certification.

Lean how to be a genuinely ethical and sustainable Jewelelr with tuition from B-Corp Jeweller Anna M.

Anna M

Tutor & Ethical Goldsmith

Obtain a unique opportunity to make a viable plan with the invaluable help of a Goldsmith who has already taken the Ethical & Sustainable pathway for her small Jewellery business.

Why become an Ethical Jeweller?

Because today's environmentally savvy jewellery customers are seriously looking for more than just an “Ethical Jewellery” label to show how serious a brand is about their concerns for future of the Planet.

Customers are now interested in understanding;

How do you as a Jeweller take Ethical responsibility and how exactly is your Jewellery Ethical and Sustainable?

By providing discerning and environmentally aware customers with honest and genuinely credible provenance about your Jewellery practises and your supply chain decisions can give you a powerful sales edge, the potential to help make your brand become a serious contender in the selling and buying Ethical Jewellery phenomenon, and help you build likeminded customer loyalty.

By creating and implementing a credible Ethical and Sustainable Jewellery Business Blueprint plan you also have an important opportunity to make a difference and be one of many taking steps towards change.

Course Content

During your personal course consultancy with Anna, she will share her tips to help you create a blueprint for starting your own journey into Ethics and Sustainability practises and explain how to  provide Ethical Practice provenance for your Jewellery to share with your customers.


You may not wish to undertake a B-Corp Certificate Assessment for your own jewellery business at this point, however Anna’s experience of their challenging ethical assessment programme will be extremely useful in helping you start creating your own Ethical plan of action, an Ethical and Sustainable blueprint for your future actions as a Jeweller.

Creating Jewellery Provenance Certificate

Why create provenance? A dedicated certificate not only provides authentic proof to your customers that you are an Ethical and Sustainable Jeweller, it can provide the following benefits also:

  • Encourages customers to understand more fully about what buying Ethical and Sustainable Jewellery really means and why it is important.

  • Gives customers an Ethical story to share (Environmentally based bragging rights), which are a powerful aid to sales for your Jewellery.

  • Retaining customer loyalty.

  • Providing essential information about the materials you have used, and you could add a value (Sales price) in addition to a sales receipt.


During  the course you will be discussing how to create a Jewellery provenance certificate that in explains to your customers in brief, information about:

  • You and your expertise and why you are an ethical & Sustainable Jeweller.

  • What you do (Bullet point) to claim ethical practices (eg Ethical Jeweller Statement)

  • Where the materials in this piece of Jewellery you are selling  came from (Precious Metals & Gemstones supply line)

  • An explanation of the Hallmarks

  • An image of the Jewellery

  • A dated  record of the sales/retail price 

A sample certificate will offer an example.

*What is B-Corp?

B-Corp is the Ethical Certification process for B Lab who are a global non-profit network aiming to transform the global economy to help all people, communities, and the planet, and they are unique in their ability to measure a Company’s entire social and environmental impact.

Tutor Options

All tutors work as professional jewellers, Goldsmiths, Designers or are Jewellery Industry specialists who are willing to share their expertise and trade secrets with you.

Course/ Type Location

Tutors & Course Fee

Tutor Experience

Gloucestershire or


Melissa R

Anna M | Ethical Goldsmith

(B-Corp Certified Jewellery Business)

Course Fee: £350

Private 1:1 Tuition


Make a Course Enquiry​​

  • Advise your details on the form provided.
  • At this stage this is just an enquiry with no obligation to book. We understand you may need more information.

Make an Enquiry here >

Additional Information

What is the course date?

All private tuition courses are arranged upon request on a date to suit you, subject to tutor availability.

We will provides some course dates for you to choose from or you can ask about a course date of day of the week preference.

About the Course Fee

Courses are priced individually because the course fee is based upon the fee a tutor charges to take a day out their industry/trade work to teach. 

Online Tuition

This course is available as live online private tuition of 6 hours delivered as 2x 3 hours.

The tuition date and time is flexible and this arranged upon request, subject to tutor availability if you would like to suggest your own course date.

Tuition is delivered via  Zoom or Microsoft Teams, the tutor will advise accordingly.

1. The tutor will text or email you a link with the meeting number to join your course meeting about 30 minutes before the start time.

2. Prior to the course the tutor will email you any relevant course notes if these are required as reference point as you progress through the course. Courses differ and your tutor will advise accordingly.

Session Time:  Start time 10am (GMT London time) – Can be flexible, please ask.

Session Date: Arranged to suit subject to tutor availability

Language: English

Booking/Payment Information

Payment is required in advance and payments are handled safely and securely by BACS Bank Transfer invoicing (IBAN SWIFT or Paypal for International students).


Some courses are available to pay in instalments, whereby a non-refundable deposit is required to book your course date. Please ask for details if this is of interest to you.


Booking Information

  • Once you have booked a cancellation fee of *£95  will be deducted from your refund if you cancel your course up to and including 14 days prior to the start of the course once your payment has been received.


  • Cancellations received within 14 days of the course date are not eligible for a refund, however you may re-arrange your course for one other date if you wish. 


  • Should we need to cancel your course due to unforeseen circumstances we will refund your course fee in full. Please note, travel and accommodation booked is not eligible for a refund/reimbursement, if you are worried about this we recommend you contact your own Insurer for advice.

* Amount is variable depending on the duration and type of the course.  When you enquire, out quote reply will provide the actual cancellation amount applicable. £95 applies only to a standard one day course.


If you haven't found the information you are looking for or you want to ask a question about a course please make an enquiry.


Or you may text  a question to Dawn on 07703 287640

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