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Mini Course

How to Market new Jewellery Designs

Jewellery Business & Marketing | 3 Hours|  Private Consultancy Course

Course Description

How to Market new Jewellery Designs

Helping your improve your sales potential

This course session aims to help you focus on who your ideal customer is for your new jewellery line and what the possibilities could be for retail / gallery placement.


Session preparation

You will need to provide:

- A short summary that describes your ideal customer for this particular product.

- Some research undertaken to identify possible competitors with similar category Jewellery products.

- Your completed ready for sale jewellery product.

- Sample or researched examples of the branding chosen to represent the item.


With tutor guidance you will review all the material bought in and discuss the retail potential for the new product which includes;

  • Is your company and product branding cohesive, and ready for a new product launch.

  • How to identify the match: Your product – your idea client –your ideal retailer

  • Identifying your USP

  • First Impressions : Approaching a potential  Jewellery Retailer or Gallery

  • Exclusivity & Terms of sale : Pros and Cons

  • Creating an enduring  supplier to retailer relationship



You will be looking at your new product with fresh eyes through the observations of the consultant tutor.

Through discussions about your new product and the research findings you bring in, he will offer guidance during the session to enable you to formulate a launch strategy for approaching jewellery retailers about your new Jewellery product.



Course Fee £
Course Location : Birmingham Jewellery Quarter
Course Duration: 3 Hours | One-to-One Tuition


If you haven't found the information you are looking for or you want to ask a question about a course please make an enquiry.


Or you may text  a question to Dawn on 07703 287640

Additional Information

About the course date

The course date is set by you, so that you can undertake a tuition session at your convenience.


All dates / times of course sessions are subject to tutor availability.

Start time is generally 10am GMT London Time but this can be adjusted slightly to suit.

About the Course Fee

A large portion of the course fee quoted is paid to the tutor, because, it’s their expertise that you pay for.

Where there is a selection of tutors,  course, fee's may vary due to individual tutor requirements for teaching.


In addition a there is a small fee for arranging your course which is included in the total course fee.



Course fee payment is required in advanced by BACS Bank Transfer invoice or IBAN for international students.

Vat/Tax is not applicable


Make a Course Enquiry


  • Advise your details on the form provided.

  • At this stage this is just an enquiry with no obligation to book. 

Make an Enquiry here >

Booking Information

Payment Terms

Payment is required in advance and payments are handled safely and securely by BACS Bank Transfer invoicing (IBAN for International students.


Some courses are available to pay in instalments, whereby a non-refundable deposit is required to book your course date. Please ask for details if this is of interest to you.


Booking Terms

  • Once you have booked a cancellation fee of £75*  will be deducted from your refund if you cancel your course up to and including 14 days prior to the start of the course once your payment has been received.


  • Cancellations received within 14 days of the course date are not eligible for a refund, however you may re-arrange your course for one other date if you wish. 


  • Should we need to cancel your course due to unforeseen circumstances we will refund your course fee in full.

  • Practical Courses  | Covid-19 If a course has to be postponed in order to comply with Public Health England guidelines, we will in the first instance rearrange the course on a mutually convenient date, however if we are not able to do this within 3 months of your original course date due to ongoing Lockdown restrictions we will refund your course fee payment in full if requested.

* Amount is variable depending on the duration and type of the course.  When you enquire, out quote reply will provide the actual cancellation amount applicable. £75 applies to a standard one day course.

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