Mini Course

How to Market a new Jewellery Design

Jewellery Business & Marketing| 3 Hours|  Private Consultancy Course

With Simon Rainer

Simon Rainer has been involved in UK and International jewellery markets for over 25 years. He was Chief Executive of the British Jewellers’ Association (BJA ) until its' 2016 merger and he is now a Jewellery Industry consultant who specialises in Jewellery Retail and Ethics.

With his wide range of industry experience and connections Simon can offer unique insight into the Marketing side of any Jewellery Business.  Read more...

How to Market a new Jewellery Design

Helping your move forward from the production line.

This course session aims to help you focus on who your ideal customer is for your new jewellery line and what the possibilities could be for retail / gallery placement.


Session preparation

You will need to bring:

- A short summary that describes your ideal customer for this particular product.

- Your research undertaken to identify possible competitors with similar category Jewellery products.

- Your completed ready for sale jewellery product.

- Sample or researched examples of the branding chosen to represent the item.


With tutor guidance you will review all the material bought in and discuss the retail potential for the new product which includes;

  • Is your company and product branding cohesive, and ready for a new product launch.

  • How to identify the match: Your product – your idea client –your ideal retailer

  • Identifying your USP

  • First Impressions : Approaching a potential  Jewellery Retailer or Gallery

  • Exclusivity & Terms of sale : Pros and Cons

  • Creating an enduring  supplier to retailer relationship




You will be looking at your new product with fresh eyes through the observations of the consultant tutor.

Through discussions about your new product and the research findings you bring in, he will offer guidance during the session to enable you to formulate a launch strategy for approaching jewellery retailers about your new Jewellery product.

Course Description
Course Fee £260
Course Location : Birmingham Jewellery Quarter
Course Duration: 3 Hours | One-to-One Tuition

Additional information

About the Course Fee

A large portion of the course fee is paid to the tutor., because, it’s their expertise  and time that you are paying for.


In addition a there is a small fee for arranging your course which is included in the total course fee. 

Payment is required in advance and handled safely and securely by PayPal invoicing.

You don't need a Paypal account you can make your payment as a guest and use your debit or credit card.


Vat is not applicable

How to Book
1. Choose your date

 Decide when you might like your course to take place.


2. Make a Course Enquiry

Advise your details on the form provided.


Booking Information

Once you have paid for your course a cancellation fee of £55 will be deducted from your refund if you cancel your course up to and including 4 days prior to the start of the course..Cancellations received within 4 days of the course date are not eligible for a refund, however you may re-arrange your course for another date if you wish. 


Should we need to cancel your course due to unforeseen circumstances I will refund your course fee in full.

What is the course date?

The course date is set by you, so that you can attend a course at your convenience, without disrupting your normal business practise.


All dates are of course subject to tutor availability.


Simply enquire about a couple of preferred course date options and I will check the tutor availability for you.

For a 3 Hour course please advise if you prefer a 9.30am or 1.30 pm start time.

Lunch is not provided, however there is a short break for tea/coffee.

Only expert tutors



Your tutor is a highly experienced   Jewellery Industry professional.

  • Find out some of their trade secrets.

  • Gain invaluable business insight

  • We tailor the course to suit your working needs as much as is feasible in the the time allowed.

Practical Matters


Course Hours


Flexible to suit, usually 9.30am to 12.30pm for a 3 hour session.

Tea/Coffee are provided during the course. You may bring botled water if you wish.

Birmingham Jewellery Quarter

Birmingham Jewellery Quarter has its own station.

It's about a 5 minute taxi ride or a 15 minute walk from the centre of Birmingham to the Jewellery Quarter.

The focus is on you

Course content


Courses are individually tailored to suit your skill level and requirements wherever technically possible and feasible in the time allowed on the day of your course, as determined by the tutor.


When making a course enquiry please provide as much information as you can about what you want to acheive on your course.


All your information will better prepare the tutor so that you can obtain the best possible course experience.



If you haven't found the information you are looking for or you want to ask a question about a course please make an enquiry.


Or you may text  a question to Dawn on 07703 287640


An informal  Consultancy is available for Jewellery Designer Makers in Birmingham's Jewellery Quarter.

Please email  Dawn Meaden-Johnson for information.


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  • Dawn Meaden-Johnson - Founder
  • @bespokejewellerytrainingco


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