Consultancy Mini Course

How to Sell Your Jewellery to Retailers & Galleries

Jewellery Business & Marketing| 3 Hours

Private Course/Consultancy

With Simon Rainer

Simon Rainer has been involved in UK and International jewellery markets for over 25 years. He was Chief Executive of the British Jewellers’ Association (BJA ) until its' 2016 merger and he is now a Jewellery Industry consultant who specialises in Jewellery Retail and Ethics.

With his wide range of industry experience and connections Simon can offer unique insight into the Marketing side of any Jewellery Business.  Read more...

Creating beautiful Jewellery is just the beginning.

The next critical step forward towards success is engaging with those who have the power to give you access into a genuine sales environment.

This course will highlight needs of the Jewellery Retailer/Gallery so you’ll gain an understanding about what YOU can do in business to meet THEIR expectations and become an invaluable supplier to them.


During the course, with tutor guidance  you'll create the foundation for a strategy for getting your jewellery work placed into a compatible Jewellery retailer that has the potential to attract the sales that you and the retailer require.


Course content:

  • Categorising your product in the retail market place

  • Identifying your ideal client and where they may shop

  • How to identify the match: Your product – client –retailer

  • Identifying your USP

  • First Impressions : Approaching a potential ideal jewellery retailer

  • Exclusivity & Terms of sale : Pros and Cons

  • How to create an enduring  supplier to retailer relationship

Course Fee £295
Course Location : Birmingham Jewellery Quarter
Course Duration: 3 Hours | One-to-One Tuition
Course Description

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Additional information

About the Course Fee

A large portion of the course fee is paid to the tutor., because, it’s their expertise  and time that you are paying for.


In addition a there is a small fee for arranging your course which is included in the total course fee. 

Payment is required in advance and handled safely and securely by PayPal invoicing.

You don't need a Paypal account you can make your payment as a guest and use your debit or credit card.


Vat is not applicable

How to Book
1. Choose your date

 Decide when you might like your course to take place.


2. Make a Course Enquiry

Advise your details on the form provided.


Booking Information

Once you have paid for your course a cancellation fee of £75 will be deducted from your refund if you cancel your course up to and including 4 days prior to the start of the course. Cancellations received within 4 days of the course date are not eligible for a refund, however you may re-arrange your course for another date if you wish. 


Should we need to cancel your course due to unforeseen circumstances I will refund your course fee in full.

What is the course date?

The course date is set by you, so that you can attend a course at your convenience, without disrupting your normal business practise.


All dates are of course subject to tutor availability.


Simply enquire about a couple of preferred course date options and I will check the tutor availability for you.

For a 3 Hour course please advise if you prefer a 9.30am or 1.30 pm start time.

Lunch is not provided, however there is a short break for tea/coffee.


If you haven't found the information you are looking for or you want to ask a question about a course please make an enquiry.


Or you may text  a question to Dawn on 07703 287640


An informal  Consultancy is available for Jewellery Designer Makers in Birmingham's Jewellery Quarter.

Please email  Dawn Meaden-Johnson for information.


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