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Retail Jewellery | How to Sell Jewellery Successfully

  • Tuition from an experienced Jewellery Retail Specialist

  • 1:1 Private Tuition & Group Courses 

  • Professional Development Course

Course Description

1 or 2 Days Selling Retail Jewellery Successfully

Professional Development for Retail Product Knowledge 


This course is designed to assist Jewellery Retail sales staff become a confident, credible retail sellers of modern Jewellery, by providing essential jewellery product knowledge and some important insight into sales methodology.


Although you may have some basic knowledge of Jewellery, this cohesive training is aimed at helping you communicate with customers about a variety of Jewellery types, emphasizing appealing and important Jewellery characteristics, in order to provide accurate information and increase sales potential.

How to sell jewellery succesfully, confi

Selling Jewellery is a skill that requires a combination of two areas of importance and this course focuses on Jewellery & Gemstone product knowledge and knowing the right questions to ask customers to determine their needs, both critical for a confident sales approach and  the ability to answer questions about Jewellery stock, from what precious materials they are created from; how they are made to what their important characteristics are.

Course content includes;

  • Diamonds

  • Essential information on popular coloured Gemstones

  • Precious Metals

  • Hallmarking

  • How to determine your customers’ jewellery requirements.

Also included is a brief introduction to the Jewellery Manufacturing process;

Commonly used Jewellery industry terminology particular to sale​s and how gemmological certificates can help you explain the benefits of Diamond or Gemstone Jewellery products.

Course Duration

This jewellery retail selling course is suitable for all levels of Jewellery Retail experience as per the guidelines below:

  • 1-Day is suitable for those already working in a Jewellery Retail environment

  • 2-Days is required for beginners entering the Jewellery Retail business.

Related Courses

All tutors work as professional jewellers, Goldsmiths, Designers or are Jewellery Industry specialists who are willing to share their expertise and trade secrets with you.

Course Type and/or
Workshop Location

Tutors & Course Fee

Tutor Experience

Biirmingham, UK 

David B  : Retail Jewellery & Jewellery Valuation Specialist

Tuition Options

1 or 2 Day course 

  • Private 1:1 Tuition in Birmingham

  • Private Tuition Group Course

  • Visiting Tutor​

Course Fee upon request


Make a Course Enquiry


  • Advise your details on the form provided.

  • At this stage this is just an enquiry with no obligation to book. We understand you may need more information.

Make an Enquiry here >

Additional Information

What is the course date?

All private tuition courses are arranged upon request on a date to suit you, subject to tutor availability.

We will provides some course dates for you to choose from or you can ask about a course date or day of the week preference.

About the Course Fee

Courses are priced individually because the course fee is based upon the fee a tutor charges to take a day out their trade works to teach. 

About Materials

Metals for tuition practise is NOT included in the course fee.

This is because Bespoke Courses are tailored to suit  individual makers needs and their individual progress on the day of teaching. Therefore the amount of materials you use on the day cannot be determined in advance, and you pay the tutor direct on the day for the metal you use for practice.

- More details provided in the course description above.

Booking/Payment Information

Payment is required in advance and payments are handled safely and securely by BACS Bank Transfer invoicing (IBAN SWIFT or PayPal for International students).


Some courses are available to pay in instalments, whereby a non-refundable deposit is required to book your course date. Please ask for details if this is of interest to you.


Booking Information

  • Once you have booked a cancellation fee of *£95 for a one day course and £200 for a two day course  will be deducted from your refund if you cancel your course up to and including 14 days prior to the start of the course once your payment has been received.


  • Cancellations received within 14 days of the course date are not eligible for a refund, however you may re-arrange your course for one other date if you wish. 


  • Should we need to cancel your course due to unforeseen circumstances we will refund your course fee in full. Please note, travel and accommodation booked is not eligible for a refund/reimbursement, if you are worried about this we recommend you contact your own Insurer for advice.

* Amount is variable depending on the duration and type of the course.  When you enquire, out quote reply will provide the actual cancellation amount applicable, *£95 & *£200 applies only to to a 1:1 private tuition course.


If you haven't found the information you are looking for or you want to ask a question about a course please make an enquiry.
Or you may text  a question to Dawn on 07703 287640

Tutor Options

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