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How to Sell Jewellery Online Course

An Essential Website & Brand Design blueprint for Jewellery Designer Makers

- Tuition from an experienced Jeweller & Website Design & Brand Styling Specialist 

- Online Convenient Learning |  3 Hours Interactive Private Tuition 

Course Description

How to sell Jewellery Online

As online sales gain momentum it’s never been more important to have an online presence that immediately interests your website visitors by showcasing your work to;

  • Establish your expertise

  • Gain the trust of customers

  • Engage emotionally and connect to ideal customers


All these elements are critical for encouraging intuitive instant sales and persuading your ideal customers to become loyal fans of your work.

During this online course your tutor will introduce you to simple but effective methods that cover three main areas;

1. Identifying your target market (Creating an ideal customer persona)

2. Brand Styling

3.  Website Design & usability

Through interactive discussion of examples and demonstration your tutor will explain what you can do so that your website can realise its full potential for maximising jewellery sales.

This course is specially designed to be beneficial and provide essential information to Jewellers, Designer/Makers and Jewellery Graduates.


This course does not cover the technical aspects of building and maintaining a website but instead provides:

An essential design and planning blueprint, that will enable you to identify and appeal to your ideal customer

and provide a strong, consistent message, for those who use or intend to use a template style website builder such as Wix, Wordpress, Shopify and similar.

Course content includes;

- The Foundation: Brand Styling, Mood and your ideal Customer

- Cohesive Design: Layout, Font, Colour Theory and Space

- Content & Images

- In brief - SEO and keywords

- Customer Engagement / Communication

- Your Branding Control Worksheet – What and why

How to create and brand and a website that reflects your work as a Jeweller
  • If you have a website now

As part of the course content you will also see examples of successful websites that employ the methodology discussed and because this is a bespoke course, review the possibilities for change to your own website if you already have one.

  • If you don’t have a website yet

This course is additionally important to help you understand what your website need to establish right from the start and the tutor will show and discuss examples of successful websites that employ the methodology discussed in this course.

Session 1: Jewellery Business  - Branding 

The first part of the course is focused on understanding & formulating your brand. This important area underpins the foundation of who you are, what you do as a Jeweller, who you are trying to sell to and how to capture their attention. You will also obtain some tips for how to research/create an ideal client persona from images online.

Homework Task:

- Create your Brand Persona (from a worksheet)

- Visualise your ideal customer (as discussed in the first session)


Session 2: Jewellery Business - Website Design Strategy

The second part of your course covers content design strategy. Your tutor will outline best practise for layout, content, image style and usability discussing examples of good practice and how to adapt them to suit your aesthetic. You will be given a template & guidance on creating your Brand Control Worksheet which will be the blueprint for everything you do both online and offline giving you a strong brand identity that customers will come to recognise and trust. You will also discuss how best to attract & engage with potential customers and drive traffic to your website.

Homework Task: Construct a branding control worksheet and apply the content to everything you do!

Course Aim

To learn effective design and engagement strategies for how to sell jewellery successfully online via your website and how to create a brand control worksheet for use in future cohesive promotional activity of your jewellery business.

Note: This course is included in our 9 Month Jewellery Business Mentoring Programe

Optional Extra | Pre-launch tutor review of your website

Following on from your implementation of the design strategies you have learned in this course, before you launch your new website you can purchase a one hour live review video chat with the tutor to assess if you are ready to go live.

Additional purchase applies


For this course, tuition is delivered interactively Miro.

Miro is a free meeting and design share software used for this premium interactive course.

ONLINE  TUITION  | Student information

  • This course is delivered via Miro the tutor will text or email you a link to join your meeting about 30 minutes before the start time, you need to copy the link and login in to your free account.

  • JOIN NOW     This is free of charge and creating a free account now will make joining your course session a much quicker process when the tutor sends you the link.

Related Courses

All tutors work as professional jewellers, Goldsmiths, Designers or are Jewellery Industry specialists who are willing to share their expertise and trade secrets with you.

Course Type and/or
Workshop Location

Tutors & Course Fee

Tutor Experience


Alexis S

Jeweller and Website, Branding Design Specialist 

Course Fee: £258

3 Hours 1:1 online tuition

Vat/Tax not applicable

Tutor Options


Make a Course Enquiry​​

Make an Enquiry here >

  • Advise your details on the form provided.

  • At this stage this is just an enquiry with no obligation to book. We understand you may need more information.

Additional Course Information

What is the course date?

The course date is set by you, so that you can undertake a tuition session at your convenience.


All dates / times of course sessions are subject to tutor availability.

Session start time are generally 10am or 1pm GMT London Time but this can be adjusted slightly to suit you, please ask.

About the Course Fee

A large portion of the course fee quoted is paid to the tutor, because, it’s their expertise that you pay for.

Where there is a selection of tutors,  course, fee's may vary due to individual tutor requirements for teaching.


In addition a there is a small fee for arranging your course which is included in the total course fee.


Course fee payment is required in advanced by BACS Bank Transfer invoice or IBAN for international students.

Vat/Tax is not applicable

About Tuition

This Online Course

Tuition is interactive, delivered via and fully guided by the tutor.

Booking Information

Payment Terms

Payment is required in advance and payments are handled safely and securely by BACS Bank Transfer invoicing (IBAN for International students.


Some courses are available to pay in instalments, whereby a non-refundable deposit is required to book your course date. Please ask for details if this is of interest to you.


Booking Terms

  • Once you have booked a cancellation fee of £95*  will be deducted from your refund if you cancel your course up to and including 14 days prior to the start of the course once your payment has been received.


  • Cancellations received within 14 days of the course date are not eligible for a refund, however you may re-arrange your course for one other date if you wish. 


  • Should we need to cancel your course due to unforeseen circumstances we will refund your course fee in full.

* Amount is variable depending on the duration and type of the course.  When you enquire, out quote reply will provide the actual cancellation amount applicable. *£95 applies to a standard one day course.


If you haven't found the information you are looking for or you want to ask a question about a course please make an enquiry.


Or you may text  a question to Dawn on 07703 287640

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