How to Create an Ethical Statement
Find out how to create an ethical statement for your jewellery website to supporting what your ethical commitments as a Jeweller are.
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Free Resources |Tips of the Trade | Interviews | Jewellery Business
Little Gems of information for everyone creating Jewellery
Dawn Meaden-Johnson
- Mar 6
- 5 min
Be an Ethical Jeweller - Making a Start
Information for Jewellers or small Jewellery Brands for making a start become more ethically minded when purchasing precious metals.
Dawn Meaden-Johnson
- Oct 26, 2021
- 3 min
How to protect your Jewellery Designs (Intellectual Property)
Intellectual Property (IP) refers to anything created from thought, any kind of artistic or literary work, in real terms your creative work
Dawn Meaden-Johnson
- Jun 23, 2020
- 3 min
Tips | Simple Jewellery Photography on a White Background
These four tips are tried, tested and provided to help you get started creating simple jewellery images for use on your website, social medi
Dawn Meaden-Johnson
- Apr 16, 2020
- 6 min
5 Essential Tips for Creating a Brand
If you want to appeal to customers they'll be looking for branded professional messaging across the board in order to trust you and what
Dawn Meaden-Johnson
- Feb 1, 2020
- 4 min
How to find a Retailer for your Jewellery
You are more likely to be successful in your approach to a retailer of any kind if your work fits in with the type of products they sell bec
Dawn Meaden-Johnson
- Dec 8, 2019
- 2 min
Strategic Jewellery Design Naming : Think Sales, Exposure & Credibility
How to choose a name for a Jewellery range or project name is more important than you think if you want it to helpfully benefit the outcome
Dawn Meaden-Johnson
- Nov 21, 2019
- 3 min
The Secret to Customer Loyalty
Discovering your customer's actual need to buy rather than the initial want with careful questioning will give you the best chance for a
Dawn Meaden-Johnson
- Jan 23, 2019
- 4 min
Pricing for Success | Jewellery
Regardless of your area of expertise as a maker, only being a viable business will allow you to continue being a creative working in a busin
Dawn Meaden-Johnson
- Oct 20, 2017
- 3 min
How to turn your Jewellery Designs into reality
If you have a sketch or concept for a jewellery design you want to make, here are some time saving tips to help you get an idea of how...